TY  - BOOK
AU  - McKenna,Regis
TI  - The Regis touch: new marketing strategies for uncertain times 
SN  - 0201139642
PY  - 1986///
CY  - Reading, Mass., Wokingham
PB  - Addison-Wesley
KW  - Marketing
UR  - http://www.archive.org/details/registouchnewmar00mcke
UR  - http://www.openlibrary.org/books/OL21180827M
ER  -