TY  - BOOK
AU  - Cravens,David W.
TI  - Strategic marketing
T2  - The Irwin series in marketing
SN  - 0256087938
PY  - 1991///
CY  - Homewood (Ill.), Boston
PB  - Irwin
KW  - trzenje
KW  - strategija trzenja
KW  - management
KW  - poslovne odlocitve
KW  - case study
UR  - http://www.archive.org/details/strategicmarketi3rd00crav
UR  - http://www.openlibrary.org/books/OL1880025M
ER  -