TY - BOOK AU - Wilson,Jerry R. TI - Word-of-mouth marketing SN - 0471524956 : AV - HF5415.5 .W59 1990 U1 - 658.8/12 20 PY - 1991/// CY - New York PB - J. Wiley KW - Customer services KW - United States KW - Public opinion KW - Consumer satisfaction KW - Consumer behavior KW - Advertising KW - Marketing KW - gtt KW - Publieke opinie KW - Consumentengedrag KW - ram KW - Publicité KW - Etats Unis KW - Sales promotion N1 - Includes index UR - http://www.archive.org/details/wordofmouthmarke00wils UR - http://www.openlibrary.org/books/OL1878905M ER -