TY  - BOOK
AU  - Hovland C I
AU  - Janis I L
AU  - Kelley H H
TI  - Communication and persuasion: psychological studies of opinion change
U1  - 303.342 
PY  - 1954///
CY  - New Haven
PB  - Yale Univ Press
KW  - Applied psychology
KW  - Communication
KW  - Persuasion
ER  -