TY  - BOOK
AU  - Mathews,Brian
TI  - Marketing today's academic library : : a bold new approach to communicating with students 
SN  - 9788170005964
U1  - 021.7 23
PY  - 2010///
CY  - New Delhi
PB  - Ess Ess Pub.
KW  - Academic libraries
KW  - Marketing.
KW  - Public relations.
KW  - Libraries and students
N1  - Includes index; 1. Do libraries need to advertise? --
2. Defining the user --
3. Student need states --
4. The library as product --
5. Conducting marketing research --
6. Building relationships --
7. Developing brand strategies --
8. Promotional building blocks --
9. Designing messages --
10. Measuring the impact --
11. Putting it all together--
Staging academic experiences--
Amanda McNamee, georgia institute of technology--
Index
N2  - In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely
ER  -