TY  - BOOK
AU  - Just,David R.
TI  - Introduction to behavioral economics: noneconomic factors that shape economic decisions 
SN  - 9780470596227 (pbk.)
U1  - 330.019 23
PY  - 2014///
CY  - New Jersey : 
PB  - John Wiley,    
KW  - Economics
KW  - Psychological aspects
KW  - Human behavior
KW  - Economic aspects
N1  - Includes bibliographical references and index; 1 Rationality, Irrationality, and Rationalization
Part 1 Consumer Purchasing Decisions--
2 Transaction Utility and Consumer Pricing--
3 Mental Accounting--
4 Status Quo Bias and Default Options--
5 The Winner s Curse and Auction Behavior--

Part 2 Information and Uncertainty--
6 Bracketing Decisions--
7 Representativeness and Availability--
8 Confirmation and Overconfidence--
9 Decision under Risk and Uncertainty--
10 Prospect Theory and Decision under Risk or Uncertainty

Part 3 Time Discounting and the Long and Short Run--
11 Disagreeing with Ourselves: Projection and Hindsight Biases--
12 Naive Procrastination--
13 Committing and Uncommitting--

Part 4 Social Preferences--
14 Selfishness and Altruism--
15 Fairness and Psychological Games--
16 Trust and Reciprocity--

Glossary--
Index
N2  - * Focused on the broad principles of behavior, which areillustrated using real-world examples from experimental literatureas well as experiential examples. * Covers all the ways consumers and other economic agents behavein nonrational manner and prepares readers to make rationaleconomic choices.
ER  -