TY  - BOOK
AU  - Dowling,Grahame R.
TI  - Winning the reputation game
SN  - 9780262034463 (hardcover : alk. paper)
U1  - 659.2 23
PY  - 2016///
CY  - Cambridge : 
PB  - The MIT Press, 
KW  - Corporate image
KW  - Social responsibility of business
KW  - Organizational effectiveness
N1  - Includes bibliographical references and index; 1. The value of a winning corporate reputation --
2. Corporate reputation as a strategic game --
3. How corporate reputations form & work --
4. Strategy-led corporate reputations --
5. Simply better --
6. Corporate storytelling --
7. Managing corporate reputations --
8. Measuring corporate reputations: Keeping score --
9. Keeping out of trouble --
10. Distracting reputation myths --
11. Frequently asked questions --
Epilogue --
Appendix
N2  - Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach
ER  -