TY  - BOOK
AU  - Lucas-Alfieri,Debra
TI  - Marketing the 21st century library: the time is now 
T2  - Chandos information professional series 
SN  - 9781843347736
U1  - 021.7 23
PY  - 2015///
CY  - Amsterdam : 
PB  - Elsevier, 
KW  - Libraries
KW  - Marketing
KW  - Information services
N1  - Includes bibliographical references and index; 1. Introduction --
 2. From the past to the future: library as place --
 3. Marketing plan research and assessment --
 4. Creating the marketing plan --
 5. Project control: managing marketing initiatives --
 6. Partnerships --
 7. Resources and services to promote --
 8. Using technology to market and promote --
 9. Marketing a profession: marketing the future
N2  - Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries
ER  -