TY - BOOK AU - Baesens,Bart TI - Analytics in a big data world : : the essential guide to data science and its applications T2 - Wiley big data series SN - 9788126550890 U1 - 658.4038 23 PY - 2016/// CY - New Delhi PB - Wiley KW - Big data. KW - Management KW - Data processing. N1 - Includes notes & index; 1. Big data and analytics -- 2. Data collection, sampling, and preprocessing -- 3. Predictive analytics -- 4. Descriptive analytics -- 5. Survival analysis -- 6. Social network analytics -- 7. Analytics : putting it all to work -- 8. Example applications N2 - The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior ER -