TY  - BOOK
AU  - Frank R E
AU  - Kuehn A A
AU  - Massy W F
TI  - Quantitative techniques in marketing analysis: text and readings
U1  - 658.83 
PY  - 1962///
CY  - Homewood
PB  - R D Irwin
KW  - Analysis technique
KW  - Market analysis
ER  -