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Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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Advances in communication research to reduce childhood obesity / [edited by] Jerome D. Williams, Keryn E. Pasch and Chiquita A. Collins.

Contributor(s): Material type: TextTextPublication details: New York : Springer, 2013.Description: xxxii, 542 p. : illustrations ; 25 cmISBN:
  • 9781461455103 (alk. paper)
Subject(s): DDC classification:
  • 618.92398 23 W724
Contents:
Part I. Overview, The IOM Report, and Integrated Marketing Communications -- 1. Introduction: Childhood Obesity: Media, Advertising, Community, and Advocacy -- 2. Progress on Public Policy: The Aftermath of the 2005 Institute of Medicine Report on Food Marketing and the Diets of Children and Youth -- 3. Integrated Marketing Communications and Power Imbalance: The Strategic Nature of Marketing to Children and Adolescents by Food and Beverage Companies -- Part II. Legal, Ethical, and Policy Implications of Advertising -- 4. The Role of Ethics in Food and Beverage Marketing to Children -- 5. The New First Amendment and Its Implications for Combating Obesity Through Regulation of Advertising -- 6. Self-regulation as a Tool for Promoting Healthier Children's Diets: Can CARU and the CFBAI Do More? -- 7. Monitoring Food Company Marketing to Children to Spotlight Best and Worst Practices -- Part III. Measuring the Impact of Advertising Effects -- 8. Children's Exposure to Food and Beverage Advertising on Television: Tracking Calories and Nutritional Content by Company Membership in Self-regulation -- 9. The Role of Advertising on Attitudes and Consumption of Food and Beverage Products -- 10. The Digital Food Marketing Landscape: Challenges for Researchers -- 11. A Multi-Method Study to Understand How Youth Perceive and Evaluate Food and Beverage Advertisements -- Part IV. A Global Perspective of Food Marketing and the Role of Place -- 12. Adolescents' Response to Food Marketing in Delhi, India -- 13. The Role of Schools in Food and Beverage Marketing: Significance, Challenges, Next Steps -- 14. Outdoor Food and Beverage Advertising: A Saturated Environment -- 15. Exploring Marketing Targeted at Youth in Food Stores -- Part V. Racial/Ethnic Minorities and Community Empowerment -- 16. Understanding Community Perspectives: A Step Towards Achieving Food Marketing Equity -- 17. Latino Youth and Obesity: Communication/Media Influence on Marketing -- 18. Targeted Marketing of Junk Food to Ethnic Minority Youth: Fighting Back with Legal Advocacy and Community Engagement -- Part VI. Communicating About Physical Activity -- 19. Physical Activity, Media, and Marketing: Advances in Communications and Media Marketing -- 20. Communities Leveraging the Assets of a National Social Marketing Campaign: Experiences with VERB[TM]. It's What You Do! -- 21. Development and Release of the 2008 Physical Activity Guidelines for Americans: Children and Adolescents -- Part VII. Thinking Outside the Box: Finding Solutions to Reverse Childhood Obesity -- 22. Voluntary Health Organizations and Nonprofit Advocacy Organizations Play Critical Roles in Making Community Norms More Supportive of Healthier Eating and Increased Physical Activity -- 23. Childhood Obesity and Exergames: Assessments and Experiences from Singapore -- 24. Leveraging Industry Efforts to Fight Childhood Obesity: A Multi-Sectored Approach to Communications-- Index.
Summary: This book examines the potential impact of communication and media on reducing childhood obesity, focusing on new media, because of its attraction to youth. Emphasizes research on media and children of color, because of this population's higher obesity rates.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books ISI Library, Kolkata 618.92398 W724 (Browse shelf(Opens below)) Available 136350
Total holds: 0

Includes index.

Part I. Overview, The IOM Report, and Integrated Marketing Communications --
1. Introduction: Childhood Obesity: Media, Advertising, Community, and Advocacy --
2. Progress on Public Policy: The Aftermath of the 2005 Institute of Medicine Report on Food Marketing and the Diets of Children and Youth --
3. Integrated Marketing Communications and Power Imbalance: The Strategic Nature of Marketing to Children and Adolescents by Food and Beverage Companies --

Part II. Legal, Ethical, and Policy Implications of Advertising --
4. The Role of Ethics in Food and Beverage Marketing to Children --
5. The New First Amendment and Its Implications for Combating Obesity Through Regulation of Advertising --
6. Self-regulation as a Tool for Promoting Healthier Children's Diets: Can CARU and the CFBAI Do More? --
7. Monitoring Food Company Marketing to Children to Spotlight Best and Worst Practices --

Part III. Measuring the Impact of Advertising Effects --
8. Children's Exposure to Food and Beverage Advertising on Television: Tracking Calories and Nutritional Content by Company Membership in Self-regulation --
9. The Role of Advertising on Attitudes and Consumption of Food and Beverage Products --
10. The Digital Food Marketing Landscape: Challenges for Researchers --
11. A Multi-Method Study to Understand How Youth Perceive and Evaluate Food and Beverage Advertisements --

Part IV. A Global Perspective of Food Marketing and the Role of Place --
12. Adolescents' Response to Food Marketing in Delhi, India --
13. The Role of Schools in Food and Beverage Marketing: Significance, Challenges, Next Steps --
14. Outdoor Food and Beverage Advertising: A Saturated Environment --
15. Exploring Marketing Targeted at Youth in Food Stores --

Part V. Racial/Ethnic Minorities and Community Empowerment --
16. Understanding Community Perspectives: A Step Towards Achieving Food Marketing Equity --
17. Latino Youth and Obesity: Communication/Media Influence on Marketing --
18. Targeted Marketing of Junk Food to Ethnic Minority Youth: Fighting Back with Legal Advocacy and Community Engagement --

Part VI. Communicating About Physical Activity --
19. Physical Activity, Media, and Marketing: Advances in Communications and Media Marketing --
20. Communities Leveraging the Assets of a National Social Marketing Campaign: Experiences with VERB[TM]. It's What You Do! --
21. Development and Release of the 2008 Physical Activity Guidelines for Americans: Children and Adolescents --

Part VII. Thinking Outside the Box: Finding Solutions to Reverse Childhood Obesity --
22. Voluntary Health Organizations and Nonprofit Advocacy Organizations Play Critical Roles in Making Community Norms More Supportive of Healthier Eating and Increased Physical Activity --
23. Childhood Obesity and Exergames: Assessments and Experiences from Singapore --
24. Leveraging Industry Efforts to Fight Childhood Obesity: A Multi-Sectored Approach to Communications--
Index.

This book examines the potential impact of communication and media on reducing childhood obesity, focusing on new media, because of its attraction to youth. Emphasizes research on media and children of color, because of this population's higher obesity rates.

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