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Winning the reputation game / Grahame R. Dowling.

By: Material type: TextTextPublication details: Cambridge : The MIT Press, ©2016.Description: xi, 261 pages : illustrations ; 24 cmISBN:
  • 9780262034463 (hardcover : alk. paper)
Subject(s): DDC classification:
  • 659.2 23 D747
Contents:
1. The value of a winning corporate reputation -- 2. Corporate reputation as a strategic game -- 3. How corporate reputations form & work -- 4. Strategy-led corporate reputations -- 5. Simply better -- 6. Corporate storytelling -- 7. Managing corporate reputations -- 8. Measuring corporate reputations: Keeping score -- 9. Keeping out of trouble -- 10. Distracting reputation myths -- 11. Frequently asked questions -- Epilogue -- Appendix.
Summary: Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books ISI Library, Kolkata 659.2 D747 (Browse shelf(Opens below)) Available 137568
Total holds: 0

Includes bibliographical references and index.

1. The value of a winning corporate reputation --
2. Corporate reputation as a strategic game --
3. How corporate reputations form & work --
4. Strategy-led corporate reputations --
5. Simply better --
6. Corporate storytelling --
7. Managing corporate reputations --
8. Measuring corporate reputations: Keeping score --
9. Keeping out of trouble --
10. Distracting reputation myths --
11. Frequently asked questions --
Epilogue --
Appendix.

Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.

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