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“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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1.
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Marketing theory by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston Allyn and Bacon 1965
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.8 H849.
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2.
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Consumer behavior application of theory by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York McGraw-Hill 1977
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.83 H849.
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Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in