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Library,Documentation and Information Science Division

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Marketing the 21st century library : the time is now / Debra Lucas-Alfieri.

By: Material type: TextTextSeries: Chandos information professional seriesPublication details: Amsterdam : Elsevier, 2015.Description: xi, 105 pages : illustrations; 23 cmISBN:
  • 9781843347736
Subject(s): DDC classification:
  • 021.7 23 L933
Contents:
1. Introduction -- 2. From the past to the future: library as place -- 3. Marketing plan research and assessment -- 4. Creating the marketing plan -- 5. Project control: managing marketing initiatives -- 6. Partnerships -- 7. Resources and services to promote -- 8. Using technology to market and promote -- 9. Marketing a profession: marketing the future.
Summary: Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries.
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Total holds: 0

Includes bibliographical references and index.

1. Introduction --
2. From the past to the future: library as place --
3. Marketing plan research and assessment --
4. Creating the marketing plan --
5. Project control: managing marketing initiatives --
6. Partnerships --
7. Resources and services to promote --
8. Using technology to market and promote --
9. Marketing a profession: marketing the future.

Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries.

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