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“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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The 6 imperatives of marketing : [electronic resource] lessons from the world's best companies / Allan J. Magrath. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: New York, NY : American Management Association, c1992
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Market smarts : [electronic resource] proven strategies to outfox and outflank your competition / Allan J. Magrath. by Series: Wiley series on business strategy
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: New York [etc.] : J. Wiley & sons, 1988
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