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“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis

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Marketing research / [electronic resource] A. Parasuraman.

By:

Parasuraman, A

Material type: Text

Text

TextPublication details: Reading, Mass. : Addison-Wesley, c1986.Description: xiv, 831 p. : ill. ; 24 cmISBN:

0201060515 :
9780201060515

Subject(s):

Marketing research

DDC classification:

658.8/3 19

LOC classification:

HF5415.2 .P37 1986

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