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Product management / [electronic resource] Donald R. Lehmann, Russell S. Winer.

By:

Lehmann, Donald R

Contributor(s):

Winer, Russell S

Material type: Text

Text

TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994.Description: xxiii, 437 p. : ill. ; 25 cmISBN:

0256116237 (recycled paper)

Subject(s):

Product management

DDC classification:

658.5/6 20

LOC classification:

HF5415.15 .L44 1994

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