Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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1. The food industry wars [electronic resource] : marketing triumphs and blunders / Ronald D. Michman, Edward M. Mazze.

by Michman, Ronald D | Mazze, Edward M.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Quorum, 1998Online access: EBSCOhost Availability: No items available
2. Retailing triumphs and blunders [electronic resource] : victims of competition in the new age of marketing management / Ronald D. Michman, Alan J. Greco.

by Michman, Ronald D | Greco, Alan James, 1950-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Quorum Books, 1995Online access: EBSCOhost Availability: No items available
3. The affluent consumer [electronic resource] : marketing and selling the luxury lifestyle / Ronald D. Michman and Edward M. Mazze.

by Michman, Ronald D | Mazze, Edward M [].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Praeger Publishers, 2006Online access: EBSCOhost Availability: No items available
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Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


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