Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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141. Profitable marketing communications [electronic resource] : a guide to marketing return on investment / Antony Young & Lucy Aitken.

by Young, Antony, 1964- | Aitken, Lucy.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page Ltd., 2007Online access: EBSCOhost Availability: No items available
142. Doing business with China [electronic resource] / consultant editors, Jonathan Reuvid and Li Yong ; preface by Lord Brittan ; forewords by Digby Jones, Shen Jueren.

by Reuvid, Jonathan | Li, Yong.

Edition: 5th ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London : London ; Sterling, VA : GMB Pub. ; Distributed by Kogan Page, 2005Online access: EBSCOhost Availability: No items available
143. Ethics in public relations [electronic resource] : a guide to best practice / Patricia J. Parsons.

by Parsons, Patricia (Patricia Houlihan).

Edition: 2nd ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2008Online access: EBSCOhost Availability: No items available
144. Public relations and the social web [electronic resource] : how to use social media and Web 2.0 in communications / Rob Brown.

by Brown, Rob.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Online access: EBSCOhost Availability: No items available
145. How people tick [electronic resource] : a guide to over 50 types of difficult people and how to handle them / Mike Leibling.

by Leibling, Mike.

Edition: 2nd ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Online access: EBSCOhost Availability: No items available
146. Logistics & retail management [electronic resource] : emerging issues and new challenges in the retail supply chain / edited by John Fernie & Leigh Sparks.

by Fernie, John, 1948- | Sparks, Leigh.

Edition: 3rd ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page Ltd., 2009Other title: Logistics and retail management.Online access: EBSCOhost Availability: No items available
147. Online public relations [electronic resource] : a practical guide to developing an online strategy in the world of social media / David Phillips, Philip Young.

by Phillips, David, 1945 July 14- | Young, Philip.

Edition: 2nd ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Online access: EBSCOhost Availability: No items available
148. Armstrong's handbook of human resource management practice [electronic resource] / Michael Armstrong.

by Armstrong, Michael, 1928- | Armstrong, Michael, 1928-. Handbook of human resource management practice.

Edition: Eleventh ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Other title: Handbook of human resource management practice.Online access: EBSCOhost Availability: No items available
149. Mastering Web 2.0 [electronic resource] : transform your business using key website and social media tools / Susan Rice Lincoln.

by Lincoln, Susan Rice.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Online access: EBSCOhost Availability: No items available
150. How to be a successful entrepreneur [electronic resource] : spot the opportunity, take a risk and build a brilliant business / Helga Drummond.

by Drummond, Helga.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Online access: EBSCOhost Availability: No items available
151. Category management in purchasing [electronic resource] : a strategic approach to maximize business profitability / Jonathan O'Brien.

by O'Brien, Jonathan, 1967-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Online access: EBSCOhost Availability: No items available
152. Working for yourself [electronic resource] : an entrepreneur's guide to the basics / Jonathan Reuvid.

by Reuvid, Jonathan.

Edition: 26th ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Online access: EBSCOhost Availability: No items available
153. Business insights, Europe [electronic resource] : a practical guide to company formation, employment law and taxation across the EU / consultant editor, Adam Jolly.

by Jolly, Adam.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, c2009Other title: Europe | Practical guide to company formation, employment law and taxation across the EU.Online access: EBSCOhost Availability: No items available
154. Experiential marketing [electronic resource] : a practical guide to interactive brand experiences / Shaz Smilansky.

by Smilansky, Shaz.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Online access: EBSCOhost Availability: No items available
155. Delivering e-learning [electronic resource] : a complete strategy for design, application and assessment / Kenneth Fee.

by Fee, Kenneth.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Online access: EBSCOhost Availability: No items available
156. Your finances [electronic resource] : a practical guide to tax, investments, IFAs and wills / edited by Frances Kay.

by Kay, Frances, 1949-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London : Kogan Page, 2009Online access: EBSCOhost Availability: No items available
157. Your leisure [electronic resource] : inspirational ideas for occupying your time / edited by Frances Kay.

by Kay, Frances, 1949-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London : Kogan Page, 2009Online access: EBSCOhost Availability: No items available
158. Your home [electronic resource] : how to reduce bills and raise money on your home / edited by Frances Kay.

by Kay, Frances, 1949-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London : Kogan Page, 2009Online access: EBSCOhost Availability: No items available
159. Your savings [electronic resource] : how to assess your savings, plan ahead and budget / edited by Frances Kay.

by Kay, Frances, 1949-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London : Kogan Page, 2009Online access: EBSCOhost Availability: No items available
160. Your health [electronic resource] : how to keep fit, prevent illness and manage your health care / edited by Frances Kay.

by Kay, Frances, 1949-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London : Kogan Page, 2009Online access: EBSCOhost Availability: No items available
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


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