Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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1. Get hooked on collecting : [electronic resource] a welcome to the world of keepsake ornaments.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: [United States] : Hallmark Cards, Inc., c1996Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
2. International brand packaging awards. [electronic resource]

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Rockport, Mass. : Rockport Publishers : Cininnati, Ohio : Distributed by North Light Books, c1993Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
3. Romancing the brand : [electronic resource] the power of advertising and how to use it / David N. Martin.

by Martin, David N | American Management Association.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: New York : AMACOM, c1989Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
4. The omnipowerful brand [electronic resource] : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom / Frank Delano.

by Delano, Frank.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : AMACOM, c1999Online access: EBSCOhost Availability: No items available
5. Creating brand loyalty [electronic resource] : the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney.

by Czerniawski, Richard D | Maloney, Michael W.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : AMACOM, c1999Online access: EBSCOhost Availability: No items available
6. Integrated branding [electronic resource] : becoming brand-driven through companywide action / F. Joseph LePla, Lynn M. Parker.

by LePla, F. Joseph, 1955- | Parker, Lynn M, 1956-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Quorum, 1999Online access: EBSCOhost Availability: No items available
7. Conquering consumerspace [electronic resource] : marketing strategies for a branded world / Michael R. Solomon.

by Solomon, Michael R.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : AMACOM, c2003Online access: EBSCOhost Availability: No items available
8. Citizen brand [electronic resource] : 10 commandments for transforming brands in a consumer democracy / Marc Gob�e.

by Gob�e, Marc.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Allworth Press, c2002Other title: 10 commandments for transforming brands in a consumer democracy | Ten commandments for transforming brands in a consumer democracy.Online access: EBSCOhost Availability: No items available
9. Defending the brand [electronic resource] : aggressive strategies for protecting your brand in the online arena / Brian H. Murray.

by Murray, Brian H, 1968-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : American Management Association, c2004Online access: EBSCOhost Availability: No items available
10. Brain tattoos [electronic resource] : creating unique brands that stick in your customers' minds / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong.

by Post, Karen | Gitomer, Jeffrey H | Tchong, Michael.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : AMACOM, c2004Online access: EBSCOhost Availability: No items available
11. Rebuilding brand America [electronic resource] : what we must do to restore our reputation and safeguard the future of American business abroad / Dick Martin.

by Martin, Dick, 1946-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : AMACOM, American Management Association, c2007Online access: EBSCOhost Availability: No items available
12. The art of digital branding [electronic resource] / Ian Cocoran.

by Cocoran, Ian.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Allworth Press, c2007Online access: EBSCOhost Availability: No items available
13. What's in a name? [electronic resource] : advertising and the concept of brands / by John Philip Jones and Jan S. Slater.

by Jones, John Philip | Slater, Jan.

Edition: 2nd ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2003Online access: EBSCOhost Availability: No items available
14. Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher.

by Rothacher, Albrecht.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Singapore : World Scientific Pub., c2004Online access: EBSCOhost Availability: No items available
15. Brands and branding [electronic resource] / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].

by Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London : Profile Books, 2003Online access: EBSCOhost Availability: No items available
16. The cool factor [electronic resource] : building your brand's image through partnership marketing / Del Breckenfeld.

by Breckenfeld, Del, 1949-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Hoboken, N.J. : Wiley, c2009Online access: EBSCOhost Availability: No items available
17. Developing brands with qualitative market research [electronic resource] / Jon Chandler and Mike Owen.

by Chandler, Jon | Owen, Mike, 1956-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : Sage, 2002Online access: EBSCOhost Availability: No items available
18. Advertising and promotion [electronic resource] : communicating brands / Chris Hackley.

by Hackley, Christopher E.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : SAGE Publications, 2005Online access: EBSCOhost Availability: No items available
19. Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.

by Rutherford, David | Knowles, Jonathan | Institute of Communication Agencies.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Waterloo, Ont. : Wilfrid Laurier University Press, c2008Online access: EBSCOhost Availability: No items available
20. 24 brand mantras [electronic resource] : finding a place in the minds and hearts of consumers / Jagdeep Kapoor.

by Kapoor, Jagdeep, 1960-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2009Other title: Twenty-four brand mantras.Online access: EBSCOhost Availability: No items available
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


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