Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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61. Developing brands with qualitative market research [electronic resource] / Jon Chandler and Mike Owen.

by Chandler, Jon | Owen, Mike, 1956-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : Sage, 2002Online access: EBSCOhost Availability: No items available
62. Advertising and promotion [electronic resource] : communicating brands / Chris Hackley.

by Hackley, Christopher E.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : SAGE Publications, 2005Online access: EBSCOhost Availability: No items available
63. Historical Muscat [electronic resource] : an illustrated guide and gazetteer / by J.E. Peterson.

by Peterson, John, 1947-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Leiden ; Boston : Brill, 2007Online access: EBSCOhost Availability: No items available
64. Just good business [electronic resource] : the strategic guide to aligning corporate responsibility and brand / Kellie A. McElhaney.

by McElhaney, Kellie A, 1966-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: San Francisco : Berrett-Koehler Publishers, c2008Online access: EBSCOhost Availability: No items available
65. The revelation of the name YHWH to Moses [electronic resource] : perspectives from Judaism, the pagan Graeco-Roman world, and early Christianity / edited by George H. van Kooten.

by Kooten, Geurt Hendrik van, 1969-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Leiden ; Boston : Brill, 2006Online access: EBSCOhost Availability: No items available
66. How to measure and manage your corporate reputation [electronic resource] / Terry Hannington.

by Hannington, Terry.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Aldershot, England ; Burlington, VT : Gower, c2004Online access: EBSCOhost Availability: No items available
67. The cult of the luxury brand [electronic resource] : inside Asia's love affair with luxury / Radha Chadha & Paul Husband.

by Chadha, Radha | Husband, Paul.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Boston : Nicholas Brealey International, 2006Other title: Asia's love affair with luxury.Online access: EBSCOhost Availability: No items available
68. Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.

by Rutherford, David | Knowles, Jonathan | Institute of Communication Agencies.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Waterloo, Ont. : Wilfrid Laurier University Press, c2008Online access: EBSCOhost Availability: No items available
69. Die Namen des Vaters [electronic resource] : Studien zu ausgew�ahlten neutestamentlichen Gottesbezeichnungen vor ihrem fr�uhj�udischen und paganen Sprachhorizont / von Christiane Zimmermann.

by Zimmermann, Christiane.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Leiden ; Boston : Brill, 2007Online access: EBSCOhost Availability: No items available
70. Branded customer service [electronic resource] : the new competitive edge / Janelle Barlow and Paul Stewart.

by Barlow, Janelle, 1943- | Stewart, Paul, 1966-.

Edition: 1st ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: San Francisco, CA : Berrett-Koehler, c2004Online access: EBSCOhost Availability: No items available
71. 24 brand mantras [electronic resource] : finding a place in the minds and hearts of consumers / Jagdeep Kapoor.

by Kapoor, Jagdeep, 1960-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2009Other title: Twenty-four brand mantras.Online access: EBSCOhost Availability: No items available
72. Native American place names in Mississippi [electronic resource] / Keith A. Baca.

by Baca, Keith A.

Edition: 1st ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Jackson : University Press of Mississippi, 2007Online access: EBSCOhost Availability: No items available
73. Lincoln's labels [electronic resource] : America's best-known brands and the Civil War / James M. Schmidt.

by Schmidt, James M, 1964-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Roseville, Minn. : Edinborough Press, 2009Online access: EBSCOhost Availability: No items available
74. De los nombres de Cristo [electronic resource] / Luis de Le�on.

by Le�on, Luis de, 1527-1591.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Barcelona : Linkgua Ediciones, 2009Online access: EBSCOhost Availability: No items available
75. Luxury world [electronic resource] : the past, present and future of luxury brands / Mark Tungate.

by Tungate, Mark, 1967-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Online access: EBSCOhost Availability: No items available
76. 9 brand shaastras [electronic resource] : nine successful brand strategies to build winning brands / Jagdeep Kapoor.

by Kapoor, Jagdeep, 1960-.

Edition: 2nd ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New Delhi ; Thousand Oaks, Calif. : Response Books, c2009Other title: Nine brand shaastras.Online access: EBSCOhost Availability: No items available
77. Perspectives on branding [electronic resource] / Jason I. Miletsky, Genevieve Smith.

by Miletsky, Jason I | Smith, Genevieve.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Boston, Mass. ; London : Course Learning, c2009Online access: EBSCOhost Availability: No items available
78. More than a name [electronic resource] : an introduction to branding / Melissa Davis : with a theoretical commentary by Jonathan Baldwin.

by Davis, Melissa | Baldwin, Jonathan.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Lausanne : London : AVA ; Thames & Hudson (distributor), 2005Online access: EBSCOhost Availability: No items available
79. Strategic brand management for B2B markets [electronic resource] : a road map for organizational transformation / Sharad Sarin.

by Sarin, Sharad.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010Online access: EBSCOhost Availability: No items available
80. Basil of Caesarea's anti-Eunomian theory of names [electronic resource] : Christian theology and late-antique philosophy in the fourth century trinitarian controversy / by Mark DelCogliano.

by DelCogliano, Mark.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Leiden ; Boston : Brill, 2010Online access: EBSCOhost Availability: No items available
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


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