Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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1. L'entreprise-r�eseau [ressource �electronique] : dix ans d'exp�erience de la Chaire Bombardier Produits r�ecr�eatifs / sous la direction de Pierre-Andr�e Julien ... [et al.] ; pr�eface de Jos�e Boisjoli.

by Julien, Pierre-Andr�e, 1939- | Abdul-Nour, Georges.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Sainte-Foy [Que.] : Presses de l'Universit�e du Qu�ebec, 2003Online access: EBSCOhost Availability: No items available
2. The omnipowerful brand [electronic resource] : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom / Frank Delano.

by Delano, Frank.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : AMACOM, c1999Online access: EBSCOhost Availability: No items available
3. Creating brand loyalty [electronic resource] : the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney.

by Czerniawski, Richard D | Maloney, Michael W.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : AMACOM, c1999Online access: EBSCOhost Availability: No items available
4. Understanding green consumer behaviour [electronic resource] : a qualitative cognitive approach / Sigmund A. Wagner.

by Wagner, Sigmund A, 1966-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; New York : Routledge, 1997Online access: EBSCOhost | EBSCOhost Availability: No items available
5. I know that name! [electronic resource] : the people behind Canada's best-known brand names from Elizabeth Arden to Walter Zeller / Mark Kearney and Randy Ray.

by Kearney, Mark, 1955- | Ray, Randy, 1952-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Toronto, Ont. : Hounslow Book, c2002Online access: EBSCOhost Availability: No items available
6. What's in a name? [electronic resource] : advertising and the concept of brands / by John Philip Jones and Jan S. Slater.

by Jones, John Philip | Slater, Jan.

Edition: 2nd ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2003Online access: EBSCOhost Availability: No items available
7. Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher.

by Rothacher, Albrecht.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Singapore : World Scientific Pub., c2004Online access: EBSCOhost Availability: No items available
8. Product and services management [electronic resource] / George J. Avlonitis and Paulina Papastathopoulou.

by Avlonitis, George J | Papastathopoulou, Paulina.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : SAGE, 2006Online access: EBSCOhost Availability: No items available
9. Managing service operations [electronic resource] : design and implementation / Bill Hollins and Sadie Shinkins.

by Hollins, Bill | Shinkins, Sadie.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London : Sage Publications, 2006Online access: EBSCOhost Availability: No items available
10. Roots of competitiveness [electronic resource] : China's evolving agriculture interests / Daniel H. Rosen, Scott Rozelle, Jikun Huang.

by Rosen, Daniel H | Rozelle, Scott [] | Huang, Jikun [].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Washington, D.C. : Institute for International Economics, c2004Online access: EBSCOhost Availability: No items available
11. L'entreprise-r�eseau [ressource �electronique] : dix ans d'exp�erience de la Chaire Bombardier Produits r�ecr�eatifs / sous la direction de Pierre-Andr�e Julien ... [et al.] ; pr�eface de Jos�e Boisjoli.

by Julien, Pierre-Andr�e, 1939- | Abdul-Nour, Georges.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Sainte-Foy [Que.] : Presses de l'Universit�e du Qu�ebec, 2003Online access: EBSCOhost Availability: No items available
12. Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.

by Rutherford, David | Knowles, Jonathan | Institute of Communication Agencies.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Waterloo, Ont. : Wilfrid Laurier University Press, c2008Online access: EBSCOhost Availability: No items available
13. More than a name [electronic resource] : an introduction to branding / Melissa Davis : with a theoretical commentary by Jonathan Baldwin.

by Davis, Melissa | Baldwin, Jonathan.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Lausanne : London : AVA ; Thames & Hudson (distributor), 2005Online access: EBSCOhost Availability: No items available
14. Cheap wage labour [electronic resource] : race and gender in the fisheries of British Columbia / Alicja Muszynski.

by Muszynski, Alicja, 1949-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Montreal, Qu�e. : McGill-Queen's University Press, 1996Other title: Race and gender in the fisheries of British Columbia.Online access: EBSCOhost Availability: No items available
15. In between countries [electronic resource] : Australia, Canada, and the search for order in agricultural trade / Andrew F. Cooper.

by Cooper, Andrew Fenton, 1950-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Montreal, Que. : McGill-Queen's University Press, c1997Online access: EBSCOhost Availability: No items available
16. The limits to satisfaction [electronic resource] : an essay on the problem of needs and commodities / William Leiss.

by Leiss, William, 1939-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Kingston [Ont.] : McGill-Queen's University Press, c1988Online access: EBSCOhost Availability: No items available
17. Innovation, product development and commercialization [electronic resource] : case studies and key practices for market leadership / Dariush Rafinejad.

by Rafinejad, Dariush, 1943-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Ft. Lauderdale, FL : J. Ross Pub., c2007Online access: EBSCOhost Availability: No items available
18. Fiscal policy formulation and implementation in oil-producing countries [electronic resource] / editors, J.M. Davis, R. Ossowski, and A. Fedelino.

by Davis, Jeffrey M, 1946- | Fedelino, Annalisa | Ossowski, Rolando | International Monetary Fund.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Washington, D.C. : International Monetary Fund, c2003Online access: EBSCOhost Availability: No items available
19. The persona lifecycle [electronic resource] : keeping people in mind throughout product design / by John S. Pruitt, Tamara Adlin.

by Pruitt, John | Adlin, Tamara.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, c2006Online access: EBSCOhost Availability: No items available
20. The global forest products model [electronic resource] : structure, estimation, and applications / Joseph Buongiorno ... [et al.].

by Buongiorno, Joseph.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: San Diego : Academic, c2003Online access: EBSCOhost Availability: No items available
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


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