Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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1. 9 brand shaastras [electronic resource] : nine successful brand strategies to build winning brands / Jagdeep Kapoor.

by Kapoor, Jagdeep, 1960-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New Delhi ; Thousand Oaks, Calif. : Response Books, c2004Other title: Nine brand shaastras.Online access: EBSCOhost Availability: No items available
2. 24 brand mantras [electronic resource] : finding a place in the minds and hearts of consumers / Jagdeep Kapoor.

by Kapoor, Jagdeep, 1960-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2009Other title: Twenty-four brand mantras.Online access: EBSCOhost Availability: No items available
3. 9 brand shaastras [electronic resource] : nine successful brand strategies to build winning brands / Jagdeep Kapoor.

by Kapoor, Jagdeep, 1960-.

Edition: 2nd ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New Delhi ; Thousand Oaks, Calif. : Response Books, c2009Other title: Nine brand shaastras.Online access: EBSCOhost Availability: No items available
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


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