Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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121. Adland [electronic resource] : a global history of advertising / Mark Tungate.

by Tungate, Mark, 1967-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2007Other title: Ad land.Online access: EBSCOhost Availability: No items available
122. Over 66 tips & tricks to supercharge your trade show promotions [electronic resource] / by Steve Miller.

by Miller, Steve (Steve A.), 1951-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Federal Way, WA : HiKelly Productions, c1999Other title: Over sixty-six tips & tricks to supercharge your trade show promotions | Over 66 tips and tricks to supercharge your trade show promotions | Over sixty-six tips and tricks to supercharge your trade show promotions.Online access: EBSCOhost Availability: No items available
123. Reviving reading [electronic resource] : school library programming, author visits, and books that rock! / Alison M.G. Follos ; foreword by Jack Gantos.

by Follos, Alison M. G.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Libraries Unlimited, 2006Online access: EBSCOhost Availability: No items available
124. The author event primer [electronic resource] : how to plan, execute and enjoy author events / Chapple Langemack.

by Langemack, Chapple.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Libraries Unlimited, 2007Online access: EBSCOhost Availability: No items available
125. A passion for print [electronic resource] : promoting reading and books to teens / Kristine Mahood.

by Mahood, Kristine.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Libraries Unlimited, 2006Online access: EBSCOhost Availability: No items available
126. Humor in advertising [electronic resource] : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.

by Gulas, Charles S, 1962- | Weinberger, Marc G.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, Inc., c2006Online access: EBSCOhost Availability: No items available
127. Burgerstein's handbook of nutrition [electronic resource] : micronutrients in the prevention and therapy of disease / Michael Zimmermann.

by Zimmermann, Michael, M.D | Burgerstein, Lothar, 1895-1987.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Stuttgart ; New York : Thieme, c2001Other title: Handbook of nutrition.Online access: EBSCOhost Availability: No items available
128. Personalities and products [electronic resource] : a historical perspective on advertising in America / Edd Applegate.

by Applegate, Edd.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Greenwood Press, 1998Online access: EBSCOhost Availability: No items available
129. Booktalks and beyond [electronic resource] : promoting great genre reads to teens / Lucy Schall.

by Schall, Lucy.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Libraries Unlimited, 2007Online access: EBSCOhost Availability: No items available
130. The guy-friendly YA library [electronic resource] : serving male teens / Rollie James Welch.

by Welch, Rollie James, 1957-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Libraries Unlimited, 2007Online access: EBSCOhost Availability: No items available
131. Underdog advertising [electronic resource] : proven principles to compete and win against the giants in any industry / Paul W. Flowers.

by Flowers, Paul W.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Dallas, Tex. : Brown Books, c2006Online access: EBSCOhost Availability: No items available
132. Marketing campaign development [electronic resource] : what marketing executives need to know about architecting global integrated marketing campaigns / by Mike Gospe.

by Gospe, Mike.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Cupertino, CA : HappyAbout.info, c2008Online access: EBSCOhost Availability: No items available
133. Brand risk [electronic resource] : adding risk literacy to brand management / David Abrahams.

by Abrahams, David, 1953-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Aldershot, Hampshire, England ; Burlington, VT : Gower, c2008Online access: EBSCOhost Availability: No items available
134. How to design a "WOW!" trade show booth without spending a fortune [electronic resource] / by Steve Miller with Robert Sjoquist.

by Miller, Steve (Steve A.), 1951- | Sjoquist, Robert.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Federal Way, Wash. : HiKelly Productions, c2002Online access: EBSCOhost Availability: No items available
135. Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher.

by Rothacher, Albrecht.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Singapore : World Scientific Pub., c2004Online access: EBSCOhost Availability: No items available
136. The university as urban developer [electronic resource] : case studies and analysis / David C. Perry and Wim Wiewel, editors.

by Perry, David C | Wiewel, Wim | Lincoln Institute of Land Policy.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Cambridge, Mass. : Armonk, N.Y. : Lincoln Institute of Land Policy ; M.E. Sharpe, c2005Online access: EBSCOhost Availability: No items available
137. Adapting health communication to cultural needs [electronic resource] : optimizing documents in South-African health communication on HIV and AIDS / edited by Piet Swanepoel, Hans Hoeken.

by Swanepoel, Piet, 1937- | Hoeken, J. A. L. (Johannes Anna Lambertus), 1965-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Amsterdam ; Philadelphia : John Benjamins Pub. Co., c2008Online access: EBSCOhost Availability: No items available
138. Brands and branding [electronic resource] / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].

by Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London : Profile Books, 2003Online access: EBSCOhost Availability: No items available
139. Toward equity in health [electronic resource] : a new global approach to health disparities / Barbara C. Wallace, editor.

by Health Disparities Conference (1st : 2006 : Columbia University) | Wallace, Barbara C | Columbia University. Teachers College. Research Group on Disparities in Health.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Springer, c2008Online access: EBSCOhost Availability: No items available
140. Health promotion in communities [electronic resource] : holistic and wellness approaches / Carolyn Chambers Clark, editor.

by Clark, Carolyn Chambers.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Springer Pub. Co., c2002Online access: EBSCOhost Availability: No items available
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


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