Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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161. Fundamentals of health at work [electronic resource] : the social dimensions / Carol Wilkinson.

by Wilkinson, Carol.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; New York : Taylor & Francis, 2001Online access: EBSCOhost | EBSCOhost Availability: No items available
162. The 30-second storyteller [electronic resource] : the art and business of directing commercials / Thomas Richter.

by Richter, Thomas.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Boston, MA : Thomson Course Technology PTR, c2007Other title: Thirty-second storyteller : the art and business of directing commercials.Online access: EBSCOhost Availability: No items available
163. Sprawl costs [electronic resource] : economic impacts of unchecked development / Robert Burchell ... [et al.].

by Burchell, Robert W.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Washington [D.C.] : Island Press, c2005Online access: EBSCOhost Availability: No items available
164. Pediatrics in practice [electronic resource] : a health promotion curriculum for child health professionals / Henry H. Bernstein, Editor-in-Chief.

by Bernstein, Henry H.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Springer Pub. Co., c2005Online access: EBSCOhost Availability: No items available
165. New wealth [electronic resource] : commercialization of science and technology for business and economic development / George Kozmetsky, Frederick Williams, and Victoria Williams.

by Kozmetsky, George | Williams, Frederick, 1933- | Williams, Victoria, Ph.D.

Material type: Text Text; Format: available online remote; Nature of contents: biography; Literary form: Not fiction Publisher: Westport, Conn. : Praeger, 2004Online access: EBSCOhost Availability: No items available
166. Advertising cultures [electronic resource] : gender, commerce, creativity / Sean Nixon.

by Nixon, Sean, 1966-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : SAGE, 2003Online access: EBSCOhost Availability: No items available
167. Expansive discourses [electronic resource] : urban sprawl in Calgary, 1945-1978 / Max Foran.

by Foran, Max.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Edmonton : AU Press, c2009Online access: EBSCOhost Availability: No items available
168. Creating your library brand [electronic resource] : communicating your relevance and value to your patrons / Elisabeth Doucett.

by Doucett, Elisabeth.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Chicago : American Library Association, 2008Online access: EBSCOhost Availability: No items available
169. Connecting boys with books 2 [electronic resource] : closing the reading gap / Michael Sullivan.

by Sullivan, Michael, 1967 August 30-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Chicago : American Library Association, 2009Other title: Connecting boys with books two.Online access: EBSCOhost Availability: No items available
170. Quick and popular reads for teens [electronic resource] / edited by Pam Spencer Holley for the Young Adult Library Services Association.

by Holley, Pam Spencer, 1944-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Chicago : American Library Association, 2009Online access: EBSCOhost Availability: No items available
171. 24 brand mantras [electronic resource] : finding a place in the minds and hearts of consumers / Jagdeep Kapoor.

by Kapoor, Jagdeep, 1960-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2009Other title: Twenty-four brand mantras.Online access: EBSCOhost Availability: No items available
172. Experiential marketing [electronic resource] : a practical guide to interactive brand experiences / Shaz Smilansky.

by Smilansky, Shaz.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Online access: EBSCOhost Availability: No items available
173. Careers in advertising and public relations [electronic resource].

by WetFeet (Firm).

Edition: 2008 ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: San Francisco, CA : WetFeet, 2008Other title: Advertising and public relations careers | WetFeet insider guide careers in advertising and public relations | Wet Feet insider guide careers in advertising and public relations | Insider guide careers in advertising and public relations.Online access: EBSCOhost Availability: No items available
174. How to land a top-paying advertising, marketing, promotions, public realtions, and sales managers job [electronic resource] : your complete guide to opportunities, resumes and cover letters, interviews, salaries, promotions, what to expect from recruiters and more! / Brad Andrews.

by Andrews, Brad.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: [S.l. : Emereo., 200-]Other title: Advertising, marketing, promotions, public realtions, and sales managers job | Getting and finding advertising, marketing, promotions, public realtions, and sales managers jobs.Online access: EBSCOhost Availability: No items available
175. Ads to icons [electronic resource] : how advertising succeeds in a multimedia age / Paul Springer.

by Springer, Paul.

Edition: 2nd ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2009Online access: EBSCOhost Availability: No items available
176. Readicide [electronic resource] : how schools are killing reading and what you can do about it / Kelly Gallagher ; foreword by Richard Allington.

by Gallagher, Kelly, 1958- | Allington, Richard L.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Portland, Me. : Stenhouse Publishers, c2009Online access: EBSCOhost Availability: No items available
177. Management urbain [electronic resource] : essai sur le mim�etisme et la diff�erenciation / Nicolas Babey, David Giauque.

by Babey, Nicolas | Giauque, David.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Qu�ebec [Que.] : Presses de l'Universit�e Laval, c2009Online access: EBSCOhost Availability: No items available
178. Advertising basics! [electronic resource] : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese.

by Vilanilam, John V | Varghese, A. K. (Ajit Kuriakose).

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004Online access: EBSCOhost Availability: No items available
179. 9 brand shaastras [electronic resource] : nine successful brand strategies to build winning brands / Jagdeep Kapoor.

by Kapoor, Jagdeep, 1960-.

Edition: 2nd ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New Delhi ; Thousand Oaks, Calif. : Response Books, c2009Other title: Nine brand shaastras.Online access: EBSCOhost Availability: No items available
180. Health and wellness tourism [electronic resource] : spas and hot springs / Patricia Erfurt-Cooper and Malcolm Cooper.

by Erfurt-Cooper, Patricia | Cooper, Malcolm, 1946-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Bristol, UK ; Buffalo, NY : Channel View Publications, c2009Online access: EBSCOhost Availability: No items available
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


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