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Behavioral economics of brand choice

By:

Foxall Gordon R

Contributor(s):

Material type: Text

Text

TextLanguage: English Publication details: Basingstoke Palgrave Macmillan 2007Description: xix,292pISBN:

978-0-230-00683-6

Subject(s):

DDC classification:

658.8343 F794

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	ISI Library, Kolkata	658.8343 F794 (Browse shelf(Opens below))	Available		134243

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Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
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