Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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1.
Fundamentals of modern marketing by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Prentice-Hall 1982
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.8 C972.
2.
Product differentiation and non-price competition by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford Basil Blackwell 1987
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.8 Ir65.
3.
Kaizen strategies for customer care how to create a powerful customer-care and program - and make it work by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Pitman 1995
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.8 W452.
4.
Sales analysis from the management standpoint by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chicago Chicago University press 1938
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.808 C874.
5.
Expenses and profits of limited price variety stores in 1945, chains and independents by Series: Bureau of Business research bulletin; no 125
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston Harvard Univ. Graduate School of Business Administration 1946
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.873 B966.
6.
Operating results of department and speciality stores in 1945 by Series: Bureau of Business Research bulletin; no 124
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston Harvard University Graduate School of Business Administration 1946
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.871 B879.
7.
Marketing, an institutional approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York McGraw-Hill 1947
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.8 D844.
8.
Problem of selling and distribution cost accounting by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London 1949
Availability: Items available for loan: ISI Library, Kolkata (2)Call number: 658.8002 In59, ...
9.
Marketing research and management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Macdonald and Evans 1954
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.8 Ir72.
10.
Studies in business policy New product development, 3- marketing new products by Series: National Industrial Conference Board series; no 69
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: N.Y. NICB 1954
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.1 SBP.69.
11.
Studies in business policy Keys to efficient selling and lower marketing costs by Series: National Industrial Conference Board series; no 71
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: N.Y. NICB 1954
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.1 SBP.71.
12.
Studies in business policy Marketing, business and commercial research in industry by Series: National Industrial Conference Board series; no 72
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: N.Y. NICB 1955
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.1 SBP.72.
13.
Philosophy of marketing for management : four keynote talks on marketing Conference recorder by Series: Conference recorder (Occasional series); no 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York NICB 1959
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.8063 N277.
14.
Motivation research and marketing management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston Harvard Univ. Graduate School of Business Administration 1957
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.83 N553.
15.
Elements of marketing by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Pitman 1958
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.8 C766.
16.
Organizing for international operations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York AMA 1960
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.83973 AMA.RS.41.
17.
Conference recorder how to stimulate salesmen to better selling by Series: Occasional series; no 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York NICB 1958
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.8 N277.
18.
Marketing for profit by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London Chapman and Hall 1961
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.8 G696.
19.
Experiences in marketing management Field sales management : a symposium by Series: Bulletin of National Industrial Conference Board; no 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York NICB 1962
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.8 EMM.1.
20.
Experiences in marketing management Management, marketing and public policy: three keynote talks by Series: Bulletin of National Industrial Conference Board; no 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York NICB 1963
Availability: Items available for loan: ISI Library, Kolkata (1)Call number: 658.8 EMM.2.
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