Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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1. Testing advertisements a study of copy testing methods in theory and practice

by Firth LE.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London McGraw-Hill 1934Availability: Items available for loan: [Call number: 659.11 F522] (1).
2. Sunk costs and market structure price competition, advertising, and the evolution of concentration

by Sutton John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge MIT Press 2007Availability: Items available for loan: [Call number: 338.6 Su967] (1).
3. Advertising and economic theory

by Lever EA.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford OUP 1947Availability: Items available for loan: [Call number: 659.1 L658] (1).
4. Ethics of advertising

by Bishop JP.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Robert Hale 1949Availability: Items available for loan: [Call number: 6591.101 ] (1).
5. Analysis of package labels

by Heller W S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Berkeley Univ of California 1919Availability: Items available for loan: [Call number: 659.15 H477] (1).
6. Adverting expenditure in 1948

by Silverman Rodney.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Advertising Assoc 1951Availability: Items available for loan: [Call number: 659.1 Si587] (1).
7. Getting Results From Advertising

by Harper, Marion (JR.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: N.Y. Funk & Wagnalls 1948Availability: Items available for loan: [Call number: 658 H615(6.3)] (1).
8. Visual aids

by British Productivity Council.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London British Productivity Council 1956Availability: Items available for loan: [Call number: 659.1 B862] (2).
9. Selling costs and advertising expenditure in Scandinavia

by Kjaer-Hansen Max.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Copenhagen Federation of Nordic Marketing Association 1956Availability: Items available for loan: [Call number: 658.8(48) K62] (1).
10. Display presentations exhibitions, window and ourdoor displays

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Crossby Lockwood 1957Availability: Items available for loan: [Call number: 659.15 P594] (1).
11. Motovation in advertising motives that make people buy

by Martineau Pierre.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London McGraw-Hill 1957Availability: Items available for loan: [Call number: 659.10115 M385] (1).
12. Advertisers vade-mecum a guide to Indian advertising

by Chari VKN [ed.] | Narasimhan VK [ed.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madras Availability: Items available for loan: [Call number: 659.1058 ] (1).
13. Selling in our economy an economic and social analysis of selling and advertising

by Tosdal H R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Illinois Richard D Irwin 1957Availability: Items available for loan: [Call number: 658.8 T713] (1).
14. Advertising in a free society

by Harris Ralph | Sseldon Arthur [Auth.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Institute of Economic Affairs 1959Availability: Items available for loan: [Call number: 659.1 H315] (1).
15. Advertising a new approach

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Hutchinson 1960Availability: Items available for loan: [Call number: 659.1 T173] (1).
16. Study of attention value a review of some available material

by Copland BD.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Business Pub 1960Availability: Items available for loan: [Call number: 659.1127 C784] (1).
17. Big sell - structure and strategy of the mass media radio & television, press, cinema, advertising

by Todd Judith.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Lawrence & Wishart 1961Availability: Items available for loan: [Call number: 659.1 T634] (1).
18. Indian advertising yearbook

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madras Our India 1962Availability: Items available for loan: [Call number: 659.1058 N218] (1).
19. Advertising rate structure in the daily newspaper industry

by Ferguson JM.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall 1963Availability: Items available for loan: [Call number: 659.132 F352] (1).
20. Measurement of cumulative advertising effects

by Palda KS.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliffs Prentice-Hall 1964Availability: Items available for loan: [Call number: 659.1 P156] (1).
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


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