Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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1. The 6 imperatives of marketing : [electronic resource] lessons from the world's best companies / Allan J. Magrath.

by Magrath, Allan J.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: New York, NY : American Management Association, c1992Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
2. AMA handbook for customer satisfaction / [electronic resource] Alan Dutka.

by Dutka, Alan F | American Marketing Association.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Chicago, Ill. : Lincolnwood, Ill., U.S.A. : American Marketing Association ; NTC Business Books, c1994Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
3. The American food scandal; [electronic resource] why you can't eat well on what you earn.

by Robbins, William, 1924-.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: New York, Morrow, 1974Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
4. "Are they selling her lips?" : [electronic resource] advertising and identity / Carol Moog.

by Moog, Carol.

Edition: 1st ed.Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: New York : Morrow, c1990Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
5. Behavioral science foundations of consumer behavior. [electronic resource] Edited by Joel B. Cohen.

by Cohen, Joel B. (Joel Benjamin).

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: New York, Free Press [1972]Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
6. Consumer behavior : [electronic resource] implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 6th ed.Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Chicago : Irwin, c1995Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
7. Consumer behavior in Latin America : [electronic resource] income and spending of families in ten Andean cities / Philip Musgrove.

by Musgrove, Philip.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Washington : Brookings Institution, c1978Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
8. Consumer health : [electronic resource] a guide to intelligent decisions / Harold J. Cornacchia, Stephen Barrett.

by Cornacchia, Harold J | Barrett, Stephen, 1933- [joint author.].

Edition: 2d ed.Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: St. Louis : C.V. Mosby Co., 1980Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
9. Consumerism: search for the consumer interest. [electronic resource] Edited by David A. Aaker and George S. Day.

by Aaker, David A [comp.] | Day, George S [joint comp.].

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: New York, Free Press [1971]Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
10. Customer centered growth : [electronic resource] five proven strategies for building competitive advantage / Richard Whiteley and Diane Hessan.

by Whiteley, Richard C | Hessan, Diane.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Reading, Mass. : Addison-Wesley Pub., c1996Online access: Table of Contents | Publisher description | Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
11. Dismantling America : [electronic resource] the rush to deregulate / Susan J. Tolchin and Martin Tolchin.

by Tolchin, Susan J | Tolchin, Martin.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Boston : Houghton Mifflin, 1983Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
12. Economics for consumers / [electronic resource] Leland J. Gordon, Stewart M. Lee.

by Gordon, Leland James, 1897- | Lee, Stewart Munro [joint author.].

Edition: 7th ed.Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: New York : Van Nostrand, c1977Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
13. How to find a good psychotherapist : [electronic resource] a consumer guide / Judi Striano.

by Striano, Judi, 1941-.

Edition: 1st ed.Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Santa Barbara, Calif. : Professional Press, c1987Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
14. How to make the world a better place : [electronic resource] a guide to doing good / Jeffrey Hollender.

by Hollender, Jeffrey.

Edition: 1st Quill ed.Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: New York : Quill, c1990Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
15. Keeping customers for life / [electronic resource] Joan Koob Cannie, with Donald Caplin.

by Cannie, Joan Koob | Caplin, Donald.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: New York, NY : American Management Association, c1991Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
16. Keeping customers / [electronic resource] edited, with an introduction by John J. Sviokla and Benson P. Shapiro.

by Sviokla, J. J | Shapiro, Benson P.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Boston, MA : Harvard Business School Press, c1993Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
17. The loyalty effect : [electronic resource] the hidden force behind growth, profits, and lasting value / Frederick F. Reichheld with Thomas Teal.

by Reichheld, Frederick F | Teal, Thomas, 1937-.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c1996Online access: Table of Contents | Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
18. Meat trade secrets exposed / [electronic resource] by Vernon E. Lutner.

by Lutner, Vernon E.

Edition: 3 rd ed.Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: [S.l. : s.n.], 1980Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
19. The New medicine show : [electronic resource] Consumers Union's practical guide to some everyday health problems and health products / by the editors of Consumer Reports Books.

by Consumers Union of United States | Consumer Reports Books.

Edition: 6th ed.Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Mount Vernon, N.Y. : Consumers Union, 1989Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
20. The people's book of medical tests / [electronic resource] David S. Sobel and Tom Ferguson.

by Sobel, David S. (David Stuart) | Ferguson, Tom, 1943-2006.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: New York : Summit Books, c1985Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


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