Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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1. Marketing and economic development

by Kacker Madhav [ed.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Deep and Deep publns 1982Availability: Items available for loan: [Call number: 658.8 K11] (1).
2. Behaviour in space rural marketing in an underdeveloped economy

by Ramachandran H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Concept 1982Availability: Items available for loan: [Call number: 658.83(5487) R165] (1).
3. Productivity and efficiency in distribution systems

by Gautschi D A [ed.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York North-Holland 1983Availability: Items available for loan: [Call number: 658.8 G277] (1).
4. Home market

by Harrison G | Mitchell F.C [Auth.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London George Allen and Unwin Availability: Items available for loan: [Call number: 304.60942 H319] (1).
5. Agricultural marketing and price policies

by Kahlon A S | George M V [Auth.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Calcutta Allied 1985Availability: Items available for loan: [Call number: 338.14(54) K12] (1).
6. Fundamentals of modern marketing

by Cundiff E W | Govoni N A P [Auth.] | Still R R [Auth.].

Edition: 3rdMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall 1982Availability: Items available for loan: [Call number: 658.8 C972] (1).
7. Principles and practice of marketing in India

by Mamoria C B | Joshi R L [Auth.].

Edition: 10thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Allahabad Kitab Mahal 1984Availability: Items available for loan: [Call number: 658.8(54) M265] (1).
8. Product differentiation and non-price competition

by Ireland N J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Basil Blackwell 1987Availability: Items available for loan: [Call number: 658.8 Ir65] (1).
9. Customer service on the Internet building relationships, increasing loyalty, and staying competitive

by Sterne Jim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 1996Availability: Items available for loan: [Call number: 658.8120285467 St839] (1).
10. Kaizen strategies for customer care how to create a powerful customer-care and program - and make it work

by Wellington Patricia.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Pitman 1995Availability: Items available for loan: [Call number: 658.8 W452] (1).
11. Conjoint measurement methods and applications

by Gustafsson Anders [ed.] | Herrmann Andreas [ed.] | Huber Frank [ed.].

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: Berlin Springer-Verlag 2001Availability: Items available for loan: [Call number: 000SB:658.8 G982] (1).
12. Environment, information and consumer behaviour

by Krarup Signe [ed.] | Russell Clifford S [ed.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cheltenham Edward Elgar 2005Availability: Items available for loan: [Call number: 658.823 K89] (1).
13. Tourism marketing a collaborative approach

by Fyall Alan | Garrod Brian [Auth.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Viva Books 2006Availability: Items available for loan: [Call number: 338.4791 F997] (1).
14. Bayesian statistics and marketing

by Rossi Peter E | Allenby Greg M [Auth.] | McCulloch Robert [Auth.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester John Wiley 2006Availability: Items available for loan: [Call number: 000SB:658.83 R833] (1).
15. Handbook of agricultural economics vol 3 agricultural development: farmers, farm production and farm

by Evenson Robert [ed.] | Pingali Prabhu [ed.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Amserdam Elsevier 2007Availability: Items available for loan: [Call number: 338.1 Ev93] (1).
16. Statistical modeling and analysis for database marketing effective techniques for mining big data

by Ratner Bruce.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boca Raton Chapman & Hall 2003Availability: Items available for loan: [Call number: 000SB:658.8 R236] (1).
17. Industrial organization markets and strategies

by Belleflamme Paul | Peitz Martin [Auth.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge CUP 2010Availability: Items available for loan: [Call number: 658.4012 B438] (2).
18. Effective blogging for libraries

by Crosby Connie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Facet 2010Availability: Items available for loan: [Call number: 025.002856752 C949] (1).
19. Microblogging and lifestreaming in libraries

by Hastings Robin M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Facet 2010Availability: Items available for loan: [Call number: 025.002856752 H358] (1).
20. Social media marketing game theory and the emergence of collaboration

by Anderson Eric.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Berlin Springer-Verlag 2010Availability: Items available for loan: [Call number: 658.872 An546] (1).
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


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