Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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1. �Ethique & publicit�e [electronic resource] : questionnement et pistes / Claude Cossette.

by Cossette, Claude.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Qu�ebec : Presses de l'Universit�e Laval, 2009Other title: �Ethique et publicit�e.Online access: EBSCOhost Availability: No items available
2. Nike culture [electronic resource] : the sign of the swoosh / Robert Goldman and Stephen Papson.

by Goldman, Robert, 1949- | Papson, Stephen.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : Sage Publications, 1998Online access: EBSCOhost Availability: No items available
3. Effective advertising [electronic resource] : understanding when, how, and why advertising works / by Gerard J. Tellis.

by Tellis, Gerard J, 1950-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online access: EBSCOhost Availability: No items available
4. The omnipowerful brand [electronic resource] : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom / Frank Delano.

by Delano, Frank.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : AMACOM, c1999Online access: EBSCOhost Availability: No items available
5. Creating brand loyalty [electronic resource] : the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney.

by Czerniawski, Richard D | Maloney, Michael W.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : AMACOM, c1999Online access: EBSCOhost Availability: No items available
6. La guerre du tabac [electronic resource] : l'exp�erience canadienne / Rob Cunningham ; pr�eface par Jake Epp ; introduction par Judith Mackey.

by Cunningham, Rob | International Development Research Centre (Canada).

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Ottawa : Centre de recherches pour le d�eveloppement international, c1997Online access: EBSCOhost Availability: No items available
7. Commercial appropriation of personality [electronic resource] / Huw Beverley-Smith.

by Beverley-Smith, Huw.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Cambridge, UK ; New York : Cambridge University Press, 2002Online access: EBSCOhost Availability: No items available
8. Advertising [electronic resource] : a cultural economy / Liz McFall.

by McFall, Elizabeth Rose.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London : SAGE, 2004Online access: EBSCOhost Availability: No items available
9. Public information campaigns & opinion research [electronic resource] : a handbook for the student & practitioner / edited by Hans-Dieter Klingemann and Andrea R�oemmele.

by Klingemann, Hans-Dieter | R�ommele, Andrea, 1967-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Thousands Oaks : SAGE, 2002Other title: Public information campaigns and opinion research.Online access: EBSCOhost Availability: No items available
10. The visible librarian [electronic resource] : asserting your value with marketing and advocacy / Judith A. Siess.

by Siess, Judith A.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Chicago : American Library Association, 2003Online access: EBSCOhost Availability: No items available
11. Adland [electronic resource] : a global history of advertising / Mark Tungate.

by Tungate, Mark, 1967-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2007Other title: Ad land.Online access: EBSCOhost Availability: No items available
12. What's in a name? [electronic resource] : advertising and the concept of brands / by John Philip Jones and Jan S. Slater.

by Jones, John Philip | Slater, Jan.

Edition: 2nd ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2003Online access: EBSCOhost Availability: No items available
13. Developing advertising with qualitative market research [electronic resource] / Judith Wardle.

by Wardle, Judith.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : Sage, 2002Online access: EBSCOhost Availability: No items available
14. �Ethique & publicit�e [electronic resource] : questionnement et pistes / Claude Cossette.

by Cossette, Claude.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Qu�ebec : Presses de l'Universit�e Laval, 2009Other title: �Ethique et publicit�e.Online access: EBSCOhost Availability: No items available
15. Go figure! New directions in advertising rhetoric [electronic resource] / Edward F. McQuarrie and Barbara J. Phillips, editors.

by McQuarrie, Edward F | Phillips, Barbara J, 1966-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2008Online access: EBSCOhost Availability: No items available
16. Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.

by Rutherford, David | Knowles, Jonathan | Institute of Communication Agencies.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Waterloo, Ont. : Wilfrid Laurier University Press, c2008Online access: EBSCOhost Availability: No items available
17. Advertising cultures [electronic resource] : gender, commerce, creativity / Sean Nixon.

by Nixon, Sean, 1966-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : SAGE, 2003Online access: EBSCOhost Availability: No items available
18. Advertising basics! [electronic resource] : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese.

by Vilanilam, John V | Varghese, A. K. (Ajit Kuriakose).

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004Online access: EBSCOhost Availability: No items available
19. Colour [electronic resource] / Ambrose, Harris.

by Ambrose, Gavin | Harris, Paul, 1971-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Lausanne, Switzerland : London : AVA Pub. ; Distributed by Thames & Hudson, 2005Online access: EBSCOhost Availability: No items available
20. Corporate first amendment rights and the SEC [electronic resource] / Nicholas Wolfson.

by Wolfson, Nicholas.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Quorum Books, 1990Online access: EBSCOhost Availability: No items available
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


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