Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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1. Unemployment, labor market segmentation, the opportunity cost of labor and the social returns to education

by World Bank.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Washington World Bank 1976Availability: Items available for loan: [Call number: 330 W927S] (1).
2. Labor market segmentation and the determination of earnings a case study

by Mazumdar Dipak | Ahmed Masood [Auth.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Washington World Bank 1978Availability: Items available for loan: [Call number: 330 W927S] (1).
3. How segmented is the Bogota labor market?

by World Bank.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Washington World Bank 1980Availability: Items available for loan: [Call number: 330 W927S] (1).
4. The discipline of market leaders : [electronic resource] choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema.

by Treacy, Michael | Wiersema, Frederik D. (Frederik Derk).

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Reading, Mass. : Addison-Wesley Pub. Co., c1995Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
5. The discipline of market leaders : [electronic resource] choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema.

by Treacy, Michael | Wiersema, Frederik D. (Frederik Derk).

Edition: [Expanded ed.].Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Reading, Mass. : Addison-Wesley Pub. Co., c1997Online access: Table of contents | Contributor biographical information | Publisher description | Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
6. Enterprise one to one : [electronic resource] tools for competing in the interactive age / Don Peppers and Martha Rogers.

by Peppers, Don | Rogers, Martha, Ph.D.

Edition: 1st ed.Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: New York : Currency Doubleday, c1997Online access: Contributor biographical information | Sample text | Publisher description | Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
7. Market segmentation : [electronic resource] using niche marketing to exploit new markets / Art Weinstein.

by Weinstein, Art.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Chicago, Ill. : Probus Pub. Co., c1987Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
8. The one to one future : [electronic resource] building business relationships one customer at a time / Don Peppers and Martha Rogers.

by Peppers, Don | Rogers, Martha.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: London : Piatkus, c1993Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
9. Opening closed doors : [electronic resource] keys to reaching hard-to-reach people / C. Richard Weylman.

by Weylman, C. Richard.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Burr Ridge, IL : Irwin Professional Pub., c1994Online access: Contributor biographical information | Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
10. Successful large account management / [electronic resource] Robert B. Miller and Stephen E. Heiman with Tad Tuleja.

by Miller, Robert B. (Robert Bruce), 1931- | Tuleja, Tad, 1944-.

Edition: Warner Books ed.Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: New York, NY : Warner Books, c1991 (1992 printing)Online access: Publisher description | Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
11. Multicultural marketing [electronic resource] : selling to a diverse America / Marlene L. Rossman.

by Rossman, Marlene L.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : AMACOM, c1994Online access: EBSCOhost Availability: No items available
12. The maturing marketplace [electronic resource] : buying habits of baby boomers and their parents / George P. Moschis ... [et al.].

by Moschis, George P, 1944-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Quorum Books, c2000Online access: EBSCOhost Availability: No items available
13. Raising consumers [electronic resource] : children and the American mass market in the early twentieth century / Lisa Jacobson.

by Jacobson, Lisa, 1962-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: New York : Columbia University Press, c2004Online access: EBSCOhost Availability: No items available
14. Marketing and multicultural diversity [electronic resource] / edited by C.P. Rao.

by Rao, C. P.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Aldershot, England ; Burlington, VT : Ashgate, c2006Online access: EBSCOhost Availability: No items available
15. Aesthetics in marketing [electronic resource] / Rajat K. Baisya, G. Ganesh Das.

by Baisya, Rajat K | Das, G. Ganesh.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Los Angeles ; London : Response Books, 2008Online access: EBSCOhost Availability: No items available
16. Niche marketing for coaches [electronic resource] : a practical handbook for building a life coaching, executive coaching or business coaching practice / Hannah McNamara.

by McNamara, Hannah.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London : Thorogood, 2007Online access: EBSCOhost Availability: No items available
17. Latinos, Inc. [electronic resource] : the marketing and making of a people / Arlene D�avila.

by D�avila, Arlene M, 1965-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Berkeley, CA : University of California Press, c2001Online access: EBSCOhost Availability: No items available
18. Niche envy [electronic resource] : marketing discrimination in the digital age / Joseph Turow.

by Turow, Joseph.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Cambridge, Mass. : MIT Press, c2006Online access: EBSCOhost Availability: No items available
19. Status signals [electronic resource] : a sociological study of market competition / Joel M. Podolny.

by Podolny, Joel M. (Joel Marc).

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Princeton, N.J. ; Woodstock : Princeton University Press, 2008, c2005Online access: EBSCOhost Availability: No items available
20. Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey & Barbara R. Lewis.

by Varey, Richard J, 1955- | Lewis, Barbara R.

Edition: Taylor & Francis e-Library ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; New York : Routledge, 2002Online access: EBSCOhost Availability: No items available
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


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