Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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1. Advertising management / [electronic resource] David A. Aaker, John G. Myers.

by Aaker, David A | Myers, John G, 1933-.

Edition: 3rd ed.Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Englewood Cliffs, N.J. : Prentice-Hall, c1987Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
2. Introduction to advertising & promotion : [electronic resource] an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 2nd ed.Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: Homewood, IL : Irwin, c1993Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
3. The mirror makers : [electronic resource] a history of American advertising and its creators / Stephen Fox.

by Fox, Stephen R.

Edition: 1st ed.Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: New York : Morrow, 1984Online access: Free eBook from the Internet Archive | Additional information and access via Open Library Availability: No items available
4. Resisting representation / [electronic resource] Elaine Scarry.

by Scarry, Elaine.

Material type: Text Text; Format: print available online remote; Literary form: Not fiction Publisher: New York : Oxford University Press, 1994Online access: Publisher description | Contributor biographical information | Free eBook from the Internet Archive Availability: No items available
5. Advertising [electronic resource] : a cultural economy / Liz McFall.

by McFall, Elizabeth Rose.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London : SAGE, 2004Online access: EBSCOhost Availability: No items available
6. Signs in America's auto age [electronic resource] : signatures of landscape and place / by John A. Jakle and Keith A. Sculle.

by Jakle, John A | Sculle, Keith A.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Iowa City : University of Iowa Press, c2004Online access: EBSCOhost Availability: No items available
7. Adland [electronic resource] : a global history of advertising / Mark Tungate.

by Tungate, Mark, 1967-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2007Other title: Ad land.Online access: EBSCOhost Availability: No items available
8. Personalities and products [electronic resource] : a historical perspective on advertising in America / Edd Applegate.

by Applegate, Edd.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Westport, Conn. : Greenwood Press, 1998Online access: EBSCOhost Availability: No items available
9. Advertising cultures [electronic resource] : gender, commerce, creativity / Sean Nixon.

by Nixon, Sean, 1966-.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: London ; Thousand Oaks, Calif. : SAGE, 2003Online access: EBSCOhost Availability: No items available
10. The great American blow-up [electronic resource] : puffery in advertising and selling / Ivan L. Preston.

by Preston, Ivan L, 1931-.

Edition: Rev. ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Madison, Wis. : University of Wisconsin Press, c1996Online access: EBSCOhost Availability: No items available
11. The SAGE handbook of political advertising [electronic resource] / editors, Lynda Lee Kaid, Christina Holtz-Bacha.

by Kaid, Lynda Lee | Holtz-Bacha, Christina | Sage Publications, inc | Sage eReference (Online service).

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : SAGE Publications, c2006Online access: EBSCOhost Availability: No items available
12. Speaking of health [electronic resource] : assessing health communication strategies for diverse populations / Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations, Board on Neuroscience and Behavioral Health, Institute of Medicine.

by Institute of Medicine (U.S.). Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Washington, D.C. : National Academies Press, c2002Online access: EBSCOhost Availability: No items available
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


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