000 01446cam a22002533a 4500
001 29562
003 PGUSA
008 090801s2009||||xxu|||||s|||||000 e eng d
040 _aPGUSA
_beng
042 _adc
050 4 _aHF
100 1 _aKaufman, Herbert, 1878-1947
245 1 4 _aThe Clock that Had no Hands And Nineteen Other Essays About Advertising
_h[electronic resource] /
_cby Herbert, 1878-1947 Kaufman
260 _bProject Gutenberg,
_c2009
500 _aProject Gutenberg
506 _aFreely available.
516 _aElectronic text
653 0 _aAdvertising
740 0 _aThe clock that had no hands -- The cannon that modernized Japan -- The tailor who paid too much -- The man who retreats before his defeat -- The dollar that can't be spent -- The pass of Thermopylae -- The perambulating showcase -- How Alexander untied the knot -- If it fits you, wear this cap -- You must irrigate your neighborhood -- Cato's follow-up system -- How to write retail advertising copy -- The difference between amusing and convincing -- Some don'ts when you do advertise -- The doctor whose patients hang on -- The horse that drew the load -- The cellar hole and the sewer hole -- The neighborhood of your advertising -- The mistake of the big steak -- The omelette soufflé.
830 0 _aProject Gutenberg
_v29562
856 4 0 _uhttp://www.gutenberg.org/etext/29562
856 4 2 _uhttp://www.gutenberg.org/license
_3Rights
942 _cEB
999 _c168425
_d168425