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001 goldenarcheseast00wats
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007 cr||||
008 970616s1997 cau b 001 0 eng
010 _a 97022495
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020 _a0804732051 (cloth : alk. paper)
020 _a9780804732055 (cloth : alk. paper)
020 _z0804732058 (paper : alk. paper)
020 _a0804732078 (paper : back cover)
020 _a9780804732079 (paper : back cover)
035 _a(OCoLC)37211106
043 _aae-----
050 0 0 _aTX945.5.M33
_bG65 1997
082 0 0 _a338.7/61647955
_221
084 _a71.59
_2bcl
245 0 0 _aGolden arches east :
_h[electronic resource]
_bMcDonald's in East Asia /
_cedited by James L. Watson.
260 _aStanford, Calif. :
_bStanford University Press,
_c1997.
300 _axvi, 256 p. ;
_c23 cm.
504 _aIncludes bibliographical references (p. [239]-245) and index.
505 0 0 _tIntroduction : transnationalism, localization, and fast foods in East Asia /
_rJames L. Watson --
_tMcDonald's in Beijing : the localization of Americana /
_rYunxiang Yan --
_tMcDonald's in Hong Kong : consumerism, dietary change, and the rise of a children's culture /
_rJames L. Watson --
_tMcDonald's in Taipei : hamburgers, betel nuts, and national identity /
_rDavid Y.H. Wu --
_tMcDonald's in Seoul : food choices, identity, and nationalism /
_rSangmee Bak --
_tMcDonald's in Japan : changing manners and etiquette /
_rEmiko Obnuki-Tierney --
_tAfterword : swallowing modernity /
_rSidney W. Mintz.
610 2 0 _aMcDonald's Corporation.
650 0 _aFast food restaurants
_xSocial aspects
_zEast Asia.
651 0 _aEast Asia
_xSocial life and customs.
610 2 6 _aMcDonald's Corporation
650 6 _aRestaurants-minute
_zAsie du Nord-Est.
650 1 7 _aMcDonald's Corporation.
_2gtt
650 1 7 _aRationalisering.
_2gtt
650 1 7 _aCultuurverandering.
_2gtt
700 1 _aWatson, James L.
856 4 2 _3Book review (H-Net)
_uhttp://www.h-net.org/review/hrev-a0a8j4-aa
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/cam028/97022495.html
856 4 1 _uhttp://www.archive.org/details/goldenarcheseast00wats
_zFree eBook from the Internet Archive
856 4 2 _uhttp://www.openlibrary.org/books/OL676262M
_zAdditional information and access via Open Library
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