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001 wordofmouthmarke00wils
003 CaSfIA
005 20140120102325.0
007 cr||||
008 900514s1991 nyua 001 0 eng
010 _a 90039271
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020 _a0471524956 :
_c$24.95
020 _a9780471524953
035 _a(OCoLC)21760942
043 _an-us---
050 0 0 _aHF5415.5
_b.W59 1990
082 0 0 _a658.8/12
_220
084 _a85.40
_2bcl
100 1 _aWilson, Jerry R.,
_d1944-2005.
245 1 0 _aWord-of-mouth marketing /
_h[electronic resource]
_cJerry R. Wilson.
260 _aNew York :
_bJ. Wiley,
_cc1991.
300 _axv, 256 p. :
_bill. ;
_c24 cm.
500 _aIncludes index.
650 0 _aCustomer services
_zUnited States
_xPublic opinion.
650 0 _aConsumer satisfaction
_zUnited States.
650 0 _aConsumer behavior
_zUnited States.
650 0 _aAdvertising
_xUnited States.
650 0 _aPublic opinion
_zUnited States.
653 0 _aSales promotion
650 1 7 _aMarketing.
_2gtt
650 1 7 _aPublieke opinie.
_2gtt
650 1 7 _aConsumentengedrag.
_2gtt
650 7 _aMarketing.
_2ram
650 7 _aPublicité
_zEtats Unis.
_2ram
856 4 1 _uhttp://www.archive.org/details/wordofmouthmarke00wils
_zFree eBook from the Internet Archive
856 4 2 _uhttp://www.openlibrary.org/books/OL1878905M
_zAdditional information and access via Open Library
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