000 | 01813cam a2200553 a 4500 | ||
---|---|---|---|
001 | wordofmouthmarke00wils | ||
003 | CaSfIA | ||
005 | 20140120102325.0 | ||
007 | cr|||| | ||
008 | 900514s1991 nyua 001 0 eng | ||
010 | _a 90039271 | ||
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_a0471524956 : _c$24.95 |
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035 | _a(OCoLC)21760942 | ||
043 | _an-us--- | ||
050 | 0 | 0 |
_aHF5415.5 _b.W59 1990 |
082 | 0 | 0 |
_a658.8/12 _220 |
084 |
_a85.40 _2bcl |
||
100 | 1 |
_aWilson, Jerry R., _d1944-2005. |
|
245 | 1 | 0 |
_aWord-of-mouth marketing / _h[electronic resource] _cJerry R. Wilson. |
260 |
_aNew York : _bJ. Wiley, _cc1991. |
||
300 |
_axv, 256 p. : _bill. ; _c24 cm. |
||
500 | _aIncludes index. | ||
650 | 0 |
_aCustomer services _zUnited States _xPublic opinion. |
|
650 | 0 |
_aConsumer satisfaction _zUnited States. |
|
650 | 0 |
_aConsumer behavior _zUnited States. |
|
650 | 0 |
_aAdvertising _xUnited States. |
|
650 | 0 |
_aPublic opinion _zUnited States. |
|
653 | 0 | _aSales promotion | |
650 | 1 | 7 |
_aMarketing. _2gtt |
650 | 1 | 7 |
_aPublieke opinie. _2gtt |
650 | 1 | 7 |
_aConsumentengedrag. _2gtt |
650 | 7 |
_aMarketing. _2ram |
|
650 | 7 |
_aPublicité _zEtats Unis. _2ram |
|
856 | 4 | 1 |
_uhttp://www.archive.org/details/wordofmouthmarke00wils _zFree eBook from the Internet Archive |
856 | 4 | 2 |
_uhttp://www.openlibrary.org/books/OL1878905M _zAdditional information and access via Open Library |
029 | 1 |
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942 | _cEB | ||
999 |
_c291977 _d291977 |