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Library,Documentation and Information Science Division

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Golden arches east : [electronic resource] McDonald's in East Asia / edited by James L. Watson.

Contributor(s): Material type: TextTextPublication details: Stanford, Calif. : Stanford University Press, 1997.Description: xvi, 256 p. ; 23 cmISBN:
  • 0804732051 (cloth : alk. paper)
  • 9780804732055 (cloth : alk. paper)
  • 0804732078 (paper : back cover)
  • 9780804732079 (paper : back cover)
Subject(s): DDC classification:
  • 338.7/61647955 21
LOC classification:
  • TX945.5.M33 G65 1997
Other classification:
  • 71.59
Online resources:
Contents:
Introduction : transnationalism, localization, and fast foods in East Asia / James L. Watson -- McDonald's in Beijing : the localization of Americana / Yunxiang Yan -- McDonald's in Hong Kong : consumerism, dietary change, and the rise of a children's culture / James L. Watson -- McDonald's in Taipei : hamburgers, betel nuts, and national identity / David Y.H. Wu -- McDonald's in Seoul : food choices, identity, and nationalism / Sangmee Bak -- McDonald's in Japan : changing manners and etiquette / Emiko Obnuki-Tierney -- Afterword : swallowing modernity / Sidney W. Mintz.
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Includes bibliographical references (p. [239]-245) and index.

Introduction : transnationalism, localization, and fast foods in East Asia / James L. Watson -- McDonald's in Beijing : the localization of Americana / Yunxiang Yan -- McDonald's in Hong Kong : consumerism, dietary change, and the rise of a children's culture / James L. Watson -- McDonald's in Taipei : hamburgers, betel nuts, and national identity / David Y.H. Wu -- McDonald's in Seoul : food choices, identity, and nationalism / Sangmee Bak -- McDonald's in Japan : changing manners and etiquette / Emiko Obnuki-Tierney -- Afterword : swallowing modernity / Sidney W. Mintz.

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