Real time : [electronic resource] preparing for the age of the never satisfied customer / Regis McKenna.
Material type:
TextPublication details: Boston, Mass. : Harvard Business School Press, c1997.Description: xi, 204 p. : ill. ; 22 cmISBN: - 0875847943 (alk. paper)
- 9780875847948 (alk. paper)
- Real-time data processing
- Technology -- Sociological aspects
- Strategisch management
- Organisatieverandering
- Informatietechnologie
- Klantenservice
- Real-time systemen
- Consumentengedrag
- Temps réel
- Technologie -- Aspect sociologique
- Temps
- Relations avec la clientèle
- Consommateurs -- Satisfaction
- Communication dans les organisations
- Entreprises -- Systèmes d'information
- World Wide Web
- Verbraucherverhalten
- Internet
- Verbraucherzufriedenheit
- 658.4/06 21
- HF5548 .M365 1997
- 85.10
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Includes bibliographical references (p. 183-187) and index.
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