Strategic market planning : [electronic resource] problems and analytical approaches / Derek F. Abell, John S. Hammond.
Material type:
- 013851089X :
- 9780138510893
- 0138510490 (pbk)
- 9780138510497 (pbk)
- 658.8/02/0973 19
- HF5415.13 .A24
- 85.40
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Includes bibliographical references and index.
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