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Entrepreneurship :

658.4/21

Hisrich, Robert D. Entrepreneurship : starting, developing, and managing a new enterprise / Robert D. Hisrich, Michael P. Peters. - 2nd ed.. - Homewood, IL : Irwin, c1992.
xix, 641 p. : ill. ; 24 cm. Content notes : A historical perspective -- Self-assessment and the entrepreneurial process -- Characteristics and background of entrepreneurs -- Creating and developing the business -- Developing and using a business plan -- The marketing plan -- The financial plan -- The organizational plan -- Sources of capital -- venture capital -- Going public -- Managing during early operations -- Managing a more established company -- Ending the venture -- Legal issues for the entrepreneur -- Franchising and direct marketing -- Intrapreneurship -- International business and entrepreneurship. 0256086915 9780256086911 * New business enterprises - Management. Entrepreneurship. * Peters, Michael P. * Title

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