Entrepreneurship : [electronic resource] starting, developing, and managing a new enterprise / Robert D. Hisrich, Michael P. Peters.

Includes bibliographical references and index.

A historical perspective -- Self-assessment and the entrepreneurial process -- Characteristics and background of entrepreneurs -- Creating and developing the business -- Developing and using a business plan -- The marketing plan -- The financial plan -- The organizational plan -- Sources of capital -- venture capital -- Going public -- Managing during early operations -- Managing a more established company -- Ending the venture -- Legal issues for the entrepreneur -- Franchising and direct marketing -- Intrapreneurship -- International business and entrepreneurship.