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Marketing :

658.8

Bearden, William O.,, 1945- Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - Chicago : Irwin, c1995.
xlviii, 631 p. : col. ill., col. map ; 29 cm. 025611319X * Marketing - United States. * Ingram, Thomas N.LaForge, Raymond W. * Title

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