Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


Marketing : (Record no. 247402)

MARC details
000 -LEADER
fixed length control field 01192pam a2200325 a 4500
001 - CONTROL NUMBER
control field marketingprincip00bear
003 - CONTROL NUMBER IDENTIFIER
control field CaSfIA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140120101458.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 940729s1995 iluab b 001 0 eng
035 ## - SYSTEM CONTROL NUMBER
-- (DLC) 94031421
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 94031421
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 025611319X
040 ## - CATALOGING SOURCE
Original cataloging agency
Transcribing agency DLC
Modifying agency DLC
-- CaSfIA
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1
Item number .B4155 1995
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bearden, William O.,
Dates associated with a name 1945-
245 10 - TITLE STATEMENT
Title Marketing :
Medium [electronic resource]
Remainder of title principles & perspectives /
Statement of responsibility, etc William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chicago :
Name of publisher, distributor, etc Irwin,
Date of publication, distribution, etc c1995.
300 ## - PHYSICAL DESCRIPTION
Extent xlviii, 631 p. :
Other physical details col. ill., col. map ;
Dimensions 29 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [584]-601) and index.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision United States.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ingram, Thomas N.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name LaForge, Raymond W.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.archive.org/details/marketingprincip00bear">http://www.archive.org/details/marketingprincip00bear</a>
Public note Free eBook from the Internet Archive
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.openlibrary.org/books/OL1106230M">http://www.openlibrary.org/books/OL1106230M</a>
Public note Additional information and access via Open Library
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type E-BOOKS

No items available.

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