Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


Contemporary marketing research / (Record no. 208268)

MARC details
000 -LEADER
fixed length control field 01042cam a2200289 a 4500
001 - CONTROL NUMBER
control field contemporarymark00mcda
003 - CONTROL NUMBER IDENTIFIER
control field CaSfIA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140120100734.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 900928s1991 mnua b 001 0 eng
035 ## - SYSTEM CONTROL NUMBER
-- (DLC) 90020093
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 90020093
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0314771018
040 ## - CATALOGING SOURCE
Original cataloging agency
Transcribing agency DLC
Modifying agency DLC
-- CaSfIA
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .M382 1991
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, Carl D.
245 10 - TITLE STATEMENT
Title Contemporary marketing research /
Medium [electronic resource]
Statement of responsibility, etc Carl McDaniel, Roger Gates.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc St. Paul :
Name of publisher, distributor, etc West Pub. Co.,
Date of publication, distribution, etc c1991.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 761 p. :
Other physical details ill. (some col.) ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 730-741) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gates, Roger H.,
Dates associated with a name 1942-
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.archive.org/details/contemporarymark00mcda">http://www.archive.org/details/contemporarymark00mcda</a>
Public note Free eBook from the Internet Archive
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.openlibrary.org/books/OL1862425M">http://www.openlibrary.org/books/OL1862425M</a>
Public note Additional information and access via Open Library
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type E-BOOKS

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