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Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis

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Contemporary marketing research / [electronic resource] Carl McDaniel, Roger Gates.

By:

McDaniel, Carl D

Contributor(s):

Gates, Roger H, 1942-

Material type: Text

Text

TextPublication details: St. Paul : West Pub. Co., c1991.Description: xxix, 761 p. : ill. (some col.) ; 25 cmISBN:

0314771018

Subject(s):

Marketing research

DDC classification:

658.8/3 20

LOC classification:

HF5415.2 .M382 1991

Online resources:

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Includes bibliographical references (p. 730-741) and index.

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