Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


Marketing management : (Record no. 247399)

MARC details
000 -LEADER
fixed length control field 01589cam a2200481 i 4500
001 - CONTROL NUMBER
control field marketingmanagem4th00kotl
003 - CONTROL NUMBER IDENTIFIER
control field CaSfIA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140120101458.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 790920s1980 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 79021989
040 ## - CATALOGING SOURCE
Original cataloging agency
Transcribing agency DLC
Modifying agency OCLCQ
-- NLGGC
-- LVB
-- CLU
-- VVW
-- DEBBG
-- CaSfIA
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135579759 :
Terms of availability $18.95
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780135579756
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)5563824
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .K64 1980
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 85.40
Source of number bcl
084 ## - OTHER CLASSIFICATION NUMBER
Classification number QP 600
Source of number rvk
029 1# - (OCLC)
OCLC library identifier NLGGC
System control number 791410668
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 2643429
029 1# - (OCLC)
OCLC library identifier AU@
System control number 000001540253
029 1# - (OCLC)
OCLC library identifier UNITY
System control number 02200372X
029 1# - (OCLC)
OCLC library identifier UKBCC
System control number 0135579759
029 1# - (OCLC)
OCLC library identifier HR0
System control number G00420381
029 1# - (OCLC)
OCLC library identifier GLOCC
System control number 0135579759
029 1# - (OCLC)
OCLC library identifier HEBIS
System control number 027540227
029 1# - (OCLC)
OCLC library identifier DEBBG
System control number BV004523127
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing management :
Medium [electronic resource]
Remainder of title analysis, planning, and control /
Statement of responsibility, etc Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Englewood Cliffs, N.J. :
Name of publisher, distributor, etc Prentice-Hall,
Date of publication, distribution, etc c1980.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 722 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term gtt
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Gestion.
650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term swd
650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketingmanagement.
Source of heading or term swd
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.archive.org/details/marketingmanagem4th00kotl">http://www.archive.org/details/marketingmanagem4th00kotl</a>
Public note Free eBook from the Internet Archive
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.openlibrary.org/books/OL4417877M">http://www.openlibrary.org/books/OL4417877M</a>
Public note Additional information and access via Open Library
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type E-BOOKS

No items available.

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