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Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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Marketing management : [electronic resource] analysis, planning, and control / Philip Kotler.

By: Material type: TextTextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1980.Edition: 4th edDescription: xi, 722 p. : ill. ; 24 cmISBN:
  • 0135579759 :
  • 9780135579756
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • HF5415.13 .K64 1980
Other classification:
  • 85.40
  • QP 600
Online resources:
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