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Library,Documentation and Information Science Division

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Basic marketing : [electronic resource] a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 12th edDescription: 1 v. (various pagings) : col. ill., col. maps ; 27 cmISBN:
  • 0256139903
  • 9780256139907
  • 0256206872
  • 9780256206876
Subject(s): DDC classification:
  • 658.8 20
LOC classification:
  • HF5415.13 .M369 1996
Other classification:
  • 85.40
Online resources:
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