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Dictionary of marketing and advertising / [electronic resource] Jerry M. Rosenberg.

By: Material type: TextTextSeries: Business dictionary seriesPublication details: New York : J. Wiley, c1995.Description: xii, 371 p. ; 24 cmISBN:
  • 0471025038 (alk. paper)
  • 9780471025030 (alk. paper)
  • 047102502X (pbk.)
  • 9780471025023 (pbk.)
Subject(s): Additional physical formats: Online version:: Dictionary of marketing and advertising.DDC classification:
  • 658.8/003 20
LOC classification:
  • HF5415 .R577 1995
Other classification:
  • 85.40
Online resources: Available additional physical forms:
  • Also issued online.
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