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Entrepreneur magazine : [electronic resource] bringing your product to market / Don Debelak.

By: Contributor(s): Material type: TextTextSeries: The Entrepreneur magazine small business seriesPublication details: New York : J. Wiley, 1997.Description: xv, 356 p. : ill. ; 25 cmISBN:
  • 0471157732 (cloth : acid-free paper)
  • 9780471157731 (cloth : acid-free paper)
  • 0471157503 (pbk. : acid-free paper)
  • 9780471157502 (pbk. : acid-free paper)
Other title:
  • Bringing your product to market
Uniform titles:
  • Entrepreneur (Santa Monica, Calif.)
Subject(s): DDC classification:
  • 658.575 21
LOC classification:
  • HF5415.153 .D43 1997
Other classification:
  • 85.40
Online resources:
Contents:
pt. 1. Getting started -- ch. 1. Facing realities: hard work lies ahead -- ch. 2. Financing: forget the myths: here's the truth -- ch. 3. Drop your paranoia: talk about your product idea -- ch. 4. Professionalism: know what you're doing -- ch. 5. Licensing: the preliminary work -- pt. 2. Go/no-go decisions -- ch. 6. Distribution: nothing is more important -- ch. 7. Product appeal: will customers buy -- ch. 8. Manufacturing costs: can your product make a profit -- ch. 9. Inside help: everyone needs key contacts -- ch. 10. Reworking your product: how to adjust and pass the go/no-go decisions -- pt. 3. Selling your product -- ch. 11. First sales period: Proving a product will sell -- ch. 12. Evaluating initial sales results: before you spend big money -- ch. 13. Licensing: now is the ideal time -- ch. 14. Transitional period: growing your business -- ch. 15. Checklists for a smooth-running company -- ch. 16. Business plan: turning into an operating company -- ch. 17. Financing the growing business.
Summary: Describes manufacturing techniques, product design, distribution channels, patents, licensing, and cash flow. Also discusses how to know when a product is market-ready, how to create a product-to-market strategy, how to adjust a strategy to changing market conditions, and how to obtain financial help.
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Rev. ed. of: How to bring a product to market for less than $5,000. 1992.

Includes bibliographical references (p. 337-339) and index.

pt. 1. Getting started -- ch. 1. Facing realities: hard work lies ahead -- ch. 2. Financing: forget the myths: here's the truth -- ch. 3. Drop your paranoia: talk about your product idea -- ch. 4. Professionalism: know what you're doing -- ch. 5. Licensing: the preliminary work -- pt. 2. Go/no-go decisions -- ch. 6. Distribution: nothing is more important -- ch. 7. Product appeal: will customers buy -- ch. 8. Manufacturing costs: can your product make a profit -- ch. 9. Inside help: everyone needs key contacts -- ch. 10. Reworking your product: how to adjust and pass the go/no-go decisions -- pt. 3. Selling your product -- ch. 11. First sales period: Proving a product will sell -- ch. 12. Evaluating initial sales results: before you spend big money -- ch. 13. Licensing: now is the ideal time -- ch. 14. Transitional period: growing your business -- ch. 15. Checklists for a smooth-running company -- ch. 16. Business plan: turning into an operating company -- ch. 17. Financing the growing business.

Describes manufacturing techniques, product design, distribution channels, patents, licensing, and cash flow. Also discusses how to know when a product is market-ready, how to create a product-to-market strategy, how to adjust a strategy to changing market conditions, and how to obtain financial help.

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